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SEO (Search Engine Optimization) refers to the practice of optimizing a website or web content to improve its visibility and ranking on search engine results pages (SERPs). This is done by using techniques such as keyword research, meta tags, and backlink building.
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SEA (Search Engine Advertising) refers to the practice of using paid advertising on search engines, such as Google Ads, to promote a website or web content. This is done by placing ads on search engine results pages (SERPs) or other websites that are part of a search engine's advertising network.
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SMO (Social Media Optimization) refers to the practice of optimizing a website or web content to improve its visibility and engagement on social media platforms, such as Facebook, Twitter, and Instagram. This is done by creating and sharing engaging content, as well as by building relationships with influencers and other social media users.
